Strategy & Consulting

  • Marketing business model for your company
  • Brand Strategy & Positioning
  • Communication Channels Strategy & Planning
  • Sales Channels Strategy & Planning

Creative Concepts

  • Copywriting
  • Brand Identity
  • Visual Identity
  • Campaign Development
  • Branding & Design

BTL Creative Promotional Concepts

  • Creating promotional concepts
  • Tailor made POSM
  • Customer Experience
  • Retail & HoReCa Outlets branding concepts
  • Promotional merchandise

Digital Marketing Services

  • Social Media strategy
  • Content Marketing
  • Campaign Management
  • Web site design & analytics
  • Google adds
  • Media buying -Online Advertising
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    Strategy & Consulting
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    Creative Concepts
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    BTL Creative Promotional Concepts
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    Digital Marketing Services

What We Do

We craft Winning Marketing Strategies

and Creative Concepts Tailored To Your Business!
By understanding the needs of your customers, market demands, and consumer expectations, we translate your company's business objectives into a creative expression - creating effective advertisements that effectively reach consumers and drive demand for your brand.

By utilizing our Marketing Business Model, you gain access to precise outcomes and guidance to proficiently promote, position, and sell your products or services to your intended customers.
We successfully position and differentiate your company or brand in the market, paving the path for remarkable growth and success.

Our strategic marketing approach incorporates market research, market segmentation, brand development, marketing channels campaigns, customer relationship management, and performance tracking.
In the past two decades, we have had the privilege of working with the most prestigious global brands: Nestlé, Heinz, Unilever, Kotányi, Shell.

The acquired experiences give us firm beliefs in our skills and ability to build a name BRAND out of your product or service.

Why collaborate with us?

The first impression you make is incredibly important. Your branding and presentation play a crucial role in making your business stand out in a remarkable way.

Remember: every single detail holds tremendous significance. Don't overlook any aspect, for they all contribute to making a powerful impact.

Who is it for?

For all businesses with a desire to become name brands!

We are here to inspire and engage with all businesses that genuinely recognize the value of reaching beyond the product level.

Let's embark together on a path that will elevate your business and create a unique presence in the market.

Growth

What do you get with our collaboration?

GLOW Marketing & Consulting Agency provides its clients with personalized marketing strategy, leveraging over 20 years of experience working with leading global brands. We believe that an appropriate marketing strategy is a key element in achieving a company's business goals, regardless of its size or type.

Our focus is on creative and innovative marketing solutions that will set you apart from the competition and position you prominently in the market.

With our diverse range of marketing services, you'll capture significant attention in the marketplace and distinguish yourself from competitors.

Our DNA

Dedicated to finding the ideal marketing solution for your business,
helping it stand out in the marketplace.

Human-to-human approach

Creating new values

Building customer trust

Enhancing people’s lives

Market Research and Analysis

Glow

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Where are you today?

We kick off the process by conducting market research to understand the target audience, competition, and industry trends. The results of the research provide us with guidelines for achieving a competitive advantage in the market and opportunities for differentiation.

Agency

Setting your strategic goals

What do you want to achieve?
In what time frame?
How will you measure success?

Setting your strategic goals allows you to establish a clear direction for your business and provides a roadmap for success. This can include gaining a larger market share, strengthening or repositioning the brand, entering new distribution and sales channels, or entering new markets.
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Brand Identity Development

Brands

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Who are you as a brand?
What is your brand's appearance and visual identity?
What values and qualities does your brand embody?

We work closely with you to develop a compelling brand identity that aligns with your business goals and resonates with your target market. This includes creating a distinctive brand name, logo, tagline, and visual elements that represent your values and offerings.

The brand identity helps clearly define the characteristics, values, and personality of the brand in order to build a recognizable and authentic identity. These elements are crucial for building brand loyalty, connecting with the target audience, and achieving long-term success in the market.

Target

Target Audience Segmentation

Who are you talking to?
What are the needs and desires of our target group?

We help you identify  and segment your target audience, based on various characteristics for better understanding of their unique needs, preferences, and behaviors. Identifying the target group allows us to understand your customers, discover their needs, desires, and problems. Proper segmentation and targeting significantly contribute to shaping our products or services to better meet their specific requirements and create value for them.
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Brand

Brand Positioning

How do you want your company or brand to be perceived in the minds of your target audience?

We define and shape how you want your brand or company to be perceived by the target group. We focus on creating a unique and desired brand image in the minds of consumers. This includes determining desired brand attributes, values, personality, and positioning relative to the competition. The goal is to establish a distinct and appealing market position among the target audience and differentiate the brand from others.

Through market research and analysis of the target group, we will help you define market segments and position your products or services in a way that sets you apart from the competition. We will identify your unique selling proposition (USP) that will attract your target market.
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Marketing Communication Channels

Marketing

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Where will you connect and interact with your target audience, engaging with your customers?

We create a tailored marketing plan that identifies the most effective  channels and tactics to connect with your target audience.

This comprehensive approach may include a combination of digital marketing strategies like social media, search engine optimization, and content marketing, as well as traditional advertising, public relations, and strategic partnerships.

Content

Content Creation and Storytelling

How can your business effectively connect and engage with your customers?
What message do you want to convey to them?

We specialize in creating engaging and persuasive content that tells your unique brand story and deeply resonates with your audience and grab their attention. Our services encompass developing powerful messaging, creating compelling copy, and designing visually stunning content across multiple platforms.

Through content creation and storytelling, we bring your brand to life through engaging blog posts, captivating videos, visually appealing infographics, impactful social media campaigns, and interactive experiences that authentically communicate your brand's values and message.
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Ongoing Support and Consultation

Support

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We will be there for you every step of the way, providing support and assistance for as long as you need us.

Our commitment to your success extends beyond the completion of our initial task. If desired, we offer ongoing support and consultation to ensure your business stays adaptable to market changes, remains ahead of the competition, and maximizes its full potential.
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Bulevar Evrope, Novi Sad, RS

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